Local governments need to prioritize simple and accessible website navigation for all residents. The “two-click rule” is the expectation that website users can find everything they want in just two clicks or less.

 

This concept emphasizes ease and speed in finding highly sought-after information. Findability is crucial for attention span, user experience, and competition.

 

Discover how to reach the coveted gold two-click status with our helpful fact sheet. Our tips include utilizing the following:

 

• Search data

• Quick links

• Chatbots

• Optimal search bar placement